Layar

Here’s a quirky/fun video from Vodaphone which recently ran a promotion in Hungary with Layar for a celebrity photo hunt. We’re not sure what they’re implying at the end with Lady Gaga, but… it’s interesting :)

We’ve been working on a new project for several months, and now it’s finally available!* Head on over to Stiktu.com to check it out.

*select European countries only, for now.

Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

Read more about this new project on the Layar blog!

For all that have ever wondered or ever been asked, “What is Layar? How do I use it?” … this is for you.

And another video, explaining Layar Vision a bit more.

Drumroll please…. introducing… Layar Vision!!!!

Arrrrrrrrrrrrrr! (Get it?)

Developers in Moscow have created a rather morbid AR app, but it’s very insightful and useful as well. It tracks where car accidents and related deaths occur in the city, so people can pop their phone open and see what has happened in their area. It also shuts itself off if you try to use it while driving (it must sense a quick change in GPS location). 

In spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people.

Death Revealer is an iPhone app that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality.

We believe that if you want to change people’s behavior you need to personalize your message. If you make it clear that even in places that seem so safe and peaceful, danger is only a step away, you can hope that people will start thinking about it and act differently.