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Now AR is front and center with 3DS and PlayStation Vita. Nintendo kicked things off with its newest portable, allowing users to scan AR cards to make favorite heroes such as Mario, Link and Kirby magically appear on their kitchen tables (or any surface, for that matter). Then Sony put the technology to work with Reality Fighters, a game that uses real time video as the backdrop, and Little Deviants, where players use the camera (and gyroscope) to locate and blast enemies.

While cool, all of these activities and games share one common thread: the lack of a big name franchise.

Thus far, no company has been willing to create an augmented reality video game based on a million selling series. Everything’s a new intellectual property, which is usually a hard sell, even without AR.