Layar

Layar 6.1 Available Now in the App Store and Android Market

Augmented Cinema Helps You “Meet Your Stranger”

Our friend Sander Veenhof is at it again with a promotion for the IFFR International Film Festival Rotterdam. Check it out!

Meet Your Stranger is a DIY ‘film’. You play the starring role in a real life movie! Check in, choose a character and meet your opponent through a secret character in the public space. The scene you play improvising. Use your smartphone as a prompter. This really comes to life with a virtual scene in Augmented Reality.

Here’s a quirky/fun video from Vodaphone which recently ran a promotion in Hungary with Layar for a celebrity photo hunt. We’re not sure what they’re implying at the end with Lady Gaga, but… it’s interesting :)

We’ve been working on a new project for several months, and now it’s finally available!* Head on over to Stiktu.com to check it out.

*select European countries only, for now.

Starbucks is rolling out an AR app this holiday season. It shows you some animations on top of your cup, and lets you collect characters and share them online with friends.

What does everyone think of this kind of AR campaign? Will a big name like Starbucks help it take off?

For all that have ever wondered or ever been asked, “What is Layar? How do I use it?” … this is for you.

And another video, explaining Layar Vision a bit more.

Drumroll please…. introducing… Layar Vision!!!!